It’s not just about the beer: A new niche magazine appears in the Twin Cities

THE GROWLER, described as a “lifestyle craft beer magazine,” will hit newsstands in the Twin Cities on June 8.  The title comes from the name given to 64-ounce bottles of beer at craft breweries.

In addition to focusing on home brewing and craft beer, the new bimonthly will include articles on topics associated with the craft beer culture such as cooking, camping, hiking, team sports, biking, music and the arts.

St. Paul-based company Liquid 12 Festivals, which produces craft beer festivals and events, publishes the magazine.  Owner Matt Kenevan,, is leading the magazine, and hopes to expand to Duluth this fall.  Jason Zabel, no email available, @jasonzabel, is serving as editor.  The inaugural issue will have a circulation of 20,000, distributed for free through 300 area locations.  There is no magazine website at this time.


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