Changes at the top for a vital industry organization

As the song says, “Every new beginning comes from some other beginning’s end.”  (Lyrics from ‘Closing Time’ by Semisonic)

After 13 years, Nina Link, president and CEO of the Association of Magazine Media (formerly the MPA), announced this week she’ll be stepping down.

Link has the distinction of serving in that post longer than anyone else, and has shepherded the trade and lobbying organization through tumultuous times and sea changes in the industry.

During her tenure, magazine publishers have been pummeled by a historic recession, an explosion of online content and the emergence of digital platforms.  The organization itself is navigating the process of strategic rebranding, after implementing a name change, adjusting to lower revenues and reducing the staff by 25%.

Now the attention will focus on finding a successor, and on what traits and skills that person will need to face future challenges.

The influential organization is involved in key issues like postal reform, audience metrics and providing leadership in the transition to new media platforms.  But its most important role, according to board member and NEW YORK MAGAZINE* editor Larry Burstein, is to “convene competitors in a place where they can talk about their issues.”

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