Celebrity chef Sandra Lee takes another run at magazine publishing

SANDRA LEE, THE MAGAZINE will debut on October 30 with a November/December issue.

The bimonthly publication “will cover all aspects of living well, from cooking and entertainment to fashion and style,” according to Lee, who will serve as editor-in-chief.

Lee, a celebrity chef, is producing the eponymous glossy in partnership with TV GUIDE, which will handle the operations. Both the print and digital editions of the magazine will be available only through single copy sales, with no subscriptions offered. An initial print circulation of 300,000 is planned.  Find Sandra Lee on Twitter at @SandraLee.  No magazine website or contact information is available at this time…

Seeking to inspire: A new religious publication coming in 2013

COMMON CALL magazine, from Baptist Standard Publishing in Texas, will launch in January 2013.

The inspirational monthly will be a “feature-oriented, uplifting publication,” with human interest stories, coverage of missions and ministries, and positive ideas for churches and families.

Marv Knox, marvknox@baptiststandard.com, will serve as editor-in-chief.  Visit www.baptiststandard.com for more information.

A new magazine shows fashion isn’t just for the big city

THE CURRENT, a regional fashion magazine for the Cape Cod area, debuted on September 21.

The new quarterly features fashion tips and trends, and spotlights local boutiques, fashionistas and trendsetters.

James Joiner, www.jjamesjoiner.com and @jjamesjoiner, is the co-founder and editor.  The magazine currently has no website.

Changes in attitudes, changes in latitudes: A new magazine for sailors

CRUISING OUTPOST, a new magazine for sailing enthusiasts, launched online September 21.  The first print quarterly edition will debut on December 4.

The publication focuses on the sailing lifestyle with articles, photos and events, and it replaces the now-defunct LATITUDES & ATTITUDES magazine that abruptly shuttered in June.

Bob Lipkin, bob@cruisingoutpost and @CaptBobBitchin, is the publisher and editor-in-chief.  Find the magazine at http://cruisingoutpost.com.

Friday News Round-Up for September 28th

In case you need a reason to feel old, the CD turns 30 years old on October 1.  On that day, Billy Joel’s ‘52nd Street’ compact disc was released in Japan.  While you consider the timelessness of CD technology, read up on the latest news.  Remember, all titles with an asterisk* are included in the Wooden Horse Database.

WSJ STYLE MAGAZINE no longer has Deborah Needleman as editor-in-chief…

T: THE NEW YORK TIMES MAGAZINE snagged new Editor-in-Chief Deborah Needleman, dneedleman@nytimes.com and @debbieneedles…

PREVENTION* brought in new editorial director and senior vice president Anne Alexander, anne.alexander@rodale.com…

SELF* welcomed new online features editor Rachel Jacoby, rachel_jacoby@condenast.com and @rjacoby13…

MAXIM* picked up new senior editor Laura Leu, laura.leu@gmail.com and @LauraLeu…

O, THE OPRAH MAGAZINE* appointed Leigh Haber, lhaber@hearst.com and @leighhaber, as the new books editor…

SEVENTEEN* picked up new beauty assistant Amanda Elser, aelser@hearst.com and @amandaaelser…

SALON* now has new arts editor Kera Bolonik, kbolonik@salon.com and @KeraBolonik, at its New York bureau…

SEATTLE MAGAZINE* managing editor Kristen Russell has left the publication…

SEATTLE MAGAZINE* will welcome new managing editor Lisa Wogan, lisa.wogan@tigeroak.com, beginning October 1…

AVIATION WEEK* is promoting Joe Anselmo, joe_anselmo@aviationweek.com, from managing editor to editor-in-chief in January 2013…

MODERN HEALTHCARE* said goodbye to Editor-in-Chief David Burda, who was with the publication since 1987.  No replacement has been named.

MODERN HEALTHCARE* appointed chief of editorial operations John Thomas, jthomas@modernhealthcare.com, as the interim editor-in-chief, pending a replacement…

Wednesday News Round-Up for September 26th

Apparently, the latest body modification trend in Japan is the ‘bagel forehead,’ which entails a saline injection in the forehead, followed by the recipient poking their thumb in the middle of the blob on his or her face.  A mere 16 hours later, the head doughnut/body art disappears.  Art really is in the eye of the beholder.  While you ponder what you would look like with a bagel forehead, read up on the latest news.  All titles with an asterisk* can be found in our Wooden Horse Database.

THE ECONOMIST* is the first magazine in the world to announce a rate base for its digital edition, a move designed to give advertisers confidence.  The initial rate base is set at 50,000 copies…

Reader’s Digest Association reportedly is almost out of cash, and trying not to default.  The publishing company was downgraded earlier this month by Standard & Poor’s…

MEN’S FASHION Canadian magazine upped its frequency to three times per year, and the latest issue is being sold on newsstands for the first time.  Previously the magazine was available only by subscription…

CONDE NAST TRAVELER* executive editor, James Ireland Baker, has resigned from the magazine.  No replacement has been chosen…

NYLON* magazine appointed new beauty director Katie Dickens, katie@nylonmag.com, who begins on September 27…

M MAGAZINE*, the newly resurrected men’s magazine, made its debut this week…

LODGING magazine said goodbye to editor Len Vermillion…

LODGING magazine appointed new editor Sean Downey, sdowney@lodgingmagazine.com and @seancdowney…

NEW ENGLAND HOME lost managing editor Debbie Hagan…

NEW ENGLAND HOME named Kaitlin Madden, kmadden@nehomemag.com and @KaitMadden, as the new managing editor, replacing Debbie Hagan…

A golf magazine takes on a new name and new focus

FAIRWAYS + GREENS magazine will rebrand and relaunch as GOLF GETAWAYS on November 6.

The changes reflect an editorial repositioning to focus on the golf travel market.  In the works for two years, the move is designed to fill a market void created when TRAVEL + LEISURE GOLF ceased print in 2009.

A print edition will be published bimonthly, with a digital edition available on a monthly basis.  Print and digital subscriptions must be purchased separately at this time.  Both editions will include regional advertising sections.  The publisher and editor-in-chief is Vic Williams, vwilliams@madavor.com.  Visit the current website at http://fairwaysandgreens.com.

A quandry: Wearing an old name on a new image

How important is a name?

Most expectant parents believe it sets the tone for a lifetime, becoming one of the cornerstones of a person’s identity.  That’s why choosing one is such a daunting task.

Magazines are no different.  A magazine’s title announces what it’s about and the audience it targets.

And just like a child’s name, a magazine’s title has to stand the test of time, to be versatile enough to grow along with its owner.

So what to do when a name seems passé or out-of-touch?  And can a magazine change its identity while keeping its moniker?

GOOD HOUSEKEEPING* this month published three different covers for the October issue, two of them sporting a new logo with an oversized ‘GOOD’ and a tiny, diminished ‘housekeeping’ in the background.

It appeared that Good Housekeeping, like someone saddled with a cumbersome, outdated name, was attempting to change it just enough that you might not notice the full title.  While ‘good’ is a word anyone can get behind, ‘housekeeping’ is a loaded term, filled with negative associations and possible gender stereotyping.

This isn’t the first time a magazine has played with its logo to fit a changing identity.  LADIES’ HOME JOURNAL*, in print since 1883, began emphasizing the word ‘Journal,’ and shrunk the ‘Ladies’ Home,’ from the late 1920s through the millennium. Only in the spring of 2003 did the word ‘Home’ get equal stature—perhaps in response to the post-911 nesting trend.  This year it reverted back to the prominent ‘Journal’ logo, with the rest of the title barely noticeable.

It may seem futile to tinker with a logo in the hope of revamping a magazine’s image, instead of changing the title to reflect a more modern focus. A few magazines have gone the full distance, taking a new title when the editorial focus shifts, but it’s a risky proposition.

Like professional women who keep their maiden names after marriage, women’s service magazines such as Good Housekeeping and Ladies’ Home Journal have brand recognition, with established reputations attached to their names.  They may have changed, but the value of their names has not.

Friday News Round-Up for September 21st

The 64th annual Primetime Emmy Awards are this Sunday. So whether your guilty pleasure is Downton Abbey, Mad Men, Breaking Bad or Game of Thrones, you can tune in and see who wins—or who does something stupid.  Either way, could be fun.  Before you start your weekend, check out the news.  All titles with an asterisk* are included in the Wooden Horse Database.

MAXIM* in 2013 will reduce its rate base from 2.5 to 2 million, and cut frequency from 11 times down to 10 times a year.  The December and January issues will be combined.  Both newsstand sales and paid subscriptions were down in the first half of 2012…

LUCKY* published special interest magazine, THE LUCKY STYLE GUIDE, covering fashion instead of shopping.  The one-off glossy is on sale from Friday, September 21 through December 31 of this year.  A tablet edition will be available beginning November 6.  Tresemme is the sole advertising sponsor…

PALM BEACH WOMAN, a regional magazine targeting professional women, was sold to Lauren Malis of The Luxe Group.  The Palm Beach-based events and marketing company is now the publisher…

BRIDES* magazine promoted Keija Minor, keija_minor@condenast.com, from executive editor to editor-in-chief.  She is the first person of color to be named editor-in-chief of a Conde Nast publication…

SEVENTEEN* bid farewell to senior editor Kim Tranell…

MEN’S FITNESS* picked up Kim Tranell, ktranell@mensfitness.com and @ktranell, as the interim senior web editor.  Tranell is accepting pitches for the holiday gift guide, as well as for article content, daily blogs and sideshows…

PREVENTION* welcomed Stephanie Eckelkamp, stephanie.eckelkamp@rodale.com and @steph_eck, as associate editor for nutrition…

NYLON* magazine said goodbye to beauty director Lily Nima…

EVERY DAY WITH RACHAEL RAY* lost associate food editor Nicole Cherie Jones…

TIME* brought in new social media editor Kelly Conniff, kelly_conniff@timeinc.com and @kellyconniff…

LUXE INTERIORS + DESIGN named Caren Kurlander, ckurlander@sandowmedia.com, as the new features editor, beginning October 1…

Wednesday News Round-Up for September 19th

Yes, the leaves are barely changing, but Toys ‘R Us is out with a list of this year’s hottest Christmas toys.  The list proves that everything comes back around if you wait long enough.  A new version of Furby, the fuzzy robot, is back, and the Teenage Mutant Ninja Turtles Secret Sewer Lair apparently is in demand.  Who would have guessed?  For now, let’s forget about Christmas and focus on the latest industry news.  All titles with an asterisk* are included in the Wooden Horse Database.

DEPARTURES*, the American Express luxury magazine, will increase its rate base to 900,000 in 2013…

PREVENTION* will reposition its editorial content and unveil a revamp in January of 2013…

FAMILY FUN* will debut a relaunch with the October issue, including new content and a new look.  The changes have been in the works since Meredith acquired the magazine from Disney in February of this year.  Three new categories—create, play and explore—divide the publication, with expanded departments for learning, health and travel.  Readers also will notice new graphics for both the print and digital editions…

Conde Nast has asked its publishers to cut 5% from their budgets, due to a weak ad market…

GOLF DIGEST* cut staffers last week…

TEEN VOGUE* made staff cuts last week…

Hearst CEO Frank Bennack has tapped the company’s COO, Steven Swartz, to take over for him.  No date for the change has been announced…

THOROUGHBRED TIMES, covering horse racing and breeding, ceased operations on Friday, September 14.  Financial shortfalls reportedly were to blame…

BRIDES* magazine no longer has weddings style assistant Larysa Balko…

EVERY DAY WITH RACHAEL RAY* snagged Abbie Kozolchyk, abbie.kozolchyk@meredith.com, as the new beauty and travel editor…

BUDGET TRAVEL* named Gillian Telling, Gillian.telling@budgettravel.com, as the new editor-in-chief…

CFO MAGAZINE* promoted Taylor Provost, taylorprovost@cfo.com, to editor for technology…

SAN DIEGO HOME/GARDEN LIFESTYLES earlier this month lost Editor-in-Chief Ron Donoho.  No replacement has been named…

PLANSPONSOR magazine promoted Kristen Heinzinger, kheinzinger@assetinternational.com, to associate editor…