The way to a mom’s heart: Redbook publishes a kids’ supplement

KIDBOOK, a new supplement from REDBOOK*, will be included with the November issue.

Targeting young, married mothers, the glossy extra offers decorating tips for kids’ rooms, lunchbag ideas, family activities, style, shopping and more.  The cover features the tagline ‘Sweet ideas for the little ones you love.’

Kidbook is the magazine’s first targeted ‘outsert,’ and is part of Redbook’s repositioning efforts.  A second edition already is planned for September 2013.

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