Coca-Cola to Turn Website into Online Magazine

ImageCOCA-COLA JOURNEY is the name of the online magazine that the bottler will morph its company website into. It is designed to “spark dialogue and tell the story of Coca-Cola in a creative, refreshing way,” according to a press release. The name comes from an employee magazine, which ceased publication in 1997.

The editorial will feature entertainment, the environment, health and sports, interviews, opinion columns, video and audio clips, photo galleries, blogs and include longer pieces. The site will also offer company material, including executive biographies, investor information, job postings and news releases.

The person in charge is Ashley Brown, director for digital communications and social media at the company in Atlanta. In addition to Mr. Brown, four full-time employees are dedicated to the magazine along with freelance writers and photographers, as well as “people throughout the Coke system, in marketing and public relations.”

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