It is intended for women with birth dates from the early 1960s to the early 1980s. The magazine covers positive stories about celebrities these women grew up with and also age-appropriate advice on fashion, beauty, health, fitness, diet, recipes and decorating.
Publisher Bauer plans to distribute 2 million copies of the launch issue with a newsstand price of 25 cents when it launches in November. Thereafter the price will jump to $3.99.
Annabel Vered, email@example.com, is the editor-in-chief.