Epicurious believes people need more than food

Epicurious logoEpicurious, the Conde Nast foodie website, is widening its positioning to become a lifestyle site and will have a new editor-in-chief, Nilou Motamed, niloufar.motamed@timeinc.com.

“We’ve been brilliant at the ‘epi’ part of what we do, and now we want to explore more of the ‘curious,’” general manager Carolyn Kremins told Adweek. “Food is always going to be at the epicenter of Epicurious, but we want to bring even more depth and dimension to the table, so to speak.”

Adweek is surmising that since both executives have travel backgrounds, the site will have more travel coverage

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