‘Sister’ title to Marie Claire debuts

Branche magazine coverBranché is a new print magazine from the editors of Marie Claire. The free 42-page “pop-up magazine” will be hand distributed in certain neighborhoods in New York City. The title is a French word that loosely translates to “clued-in.”

The publication focuses on New York style and culture and is a “fun, quick read” according to those who have seen it. It features “cool people like Chloe Sevigny, Jane Bishop and Johanna Stout dishing on their favorite places, brands and activities; also included are beauty tips, a roundup of Instagram’s best food porn, and guides to New York hot spots.

Currently, Branché does not have a website but is featured on marieclaire.com. The publisher is planning to do another issue of Branché in the fall. Alexandra Brez, abrez@hearst.com, is Marie Claire’s Managing Editor.

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