Newspaper tries a parenting hub

Just Kidding magazine coverJust Kidding is a new quarterly parenting magazine from Chicago Tribune. A second issue (the first came out in November) has been published but is still considered in “soft launch” mode.

It targets those with children from infants to teens – more specifically parents of pre-school and elementary-school-age kids. “Parents are really always struggling for things to do with their families, and looking for good strong local content about how to enjoy their city, how to do it on a budget, and how to make the most of it,” Editor Amy Carr, @amyscarr, said.

It is part of Tribune’s new hub for parenting content, which also includes a branded page each week in the Sunday section, a website and an upcoming series of special events.

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