Atlantic Media’s business news site is now two years old

Quartz logoThey said it wouldn’t work – the digital-only business news publication of the Atlantic Media Company, called Quartz. But it’s now two years old and boasted 2 million monthly visitors in April 2013 and is now averaging close to 5 million a month; 42% of which come from outside the US.
It targets an audience of “global business leaders – digitally savvy, post-national executives, who seek information that will help them better navigate the new global economy.”

But what bothered the pundits from the start were new ideas, such as the absence of the traditional beats. Instead, Quartz features “obsessions,” i.e. “the patterns, trends and seismic shifts that are shaping the world our readers live in. ‘Financial markets’ is a beat, but ‘the financial crisis’ is a phenomenon. ‘The environment’ is a beat, but ‘climate change, is a phenomenon.” These phenomena are called “obsessions.

The editorial offices are located in New York City’s SoHo neighborhood and Kevin Delaney, kdelaney@qz.com, @kevinjdelaney, is the Editor-in-Chief.

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