Can a general interest print magazine survive today in California? This one is going to try

cal-sundayStarting a print magazine at this time may seem like a fool-hardy endeavor, but make the publication about California and you know the founders must be sanatorium-bound; glossies about that state have not all been that successful (remember “New West”?)

But Editor Douglas McGray and Publisher Chas Edwards will launch California Sunday in October in print and on the web, iOS, Android, and Kindle. The print edition will be inserted into select Sunday issues of the Los Angeles Times, the San Francisco Chronicle, and the Sacramento Bee newspapers.

The editorial will be “ambitious and rangy” and have dual editorial guideposts: It must be a great story and it must be unique or peculiar to California.

Typical readers will be men and women between 25-49 who work in creative industries, are heavy consumers of premium media, are early adopters of Apple products, and who do more international travel than average.

Douglas McGray, doug@californiasunday.com, @dougmcgray is editor and Jacqueline Bates, jackie@californiasunday.com, @jackiecbates is photography director.

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