Wednesday News Round-Up for March 28th

Congratulations!  You’ve made it over the hump in the work week.  Check out the news, and scroll down for additional posts.  All titles with an asterisk* can be found in the Wooden Horse Database.

GLAMOUR* promoted Lauren Vreeland, Lauren_vreeland@condenast.com and @ltvreeland, to accessories editor…

GLAMOUR* bid farewell to senior fashion market editor Madeline Andrews Escudero…

MARIE CLAIRE* lost senior features editor Jessica Henderson, who covered entertainment…

INSTYLE* picked up senior editor Jessica Henderson, jessica_henderson@instylemag.com…

BILLBOARD* named Joe Levy, jlevy@billboard.com and @RealJoeLevy, as the new editor-in-chief…

WEIGHT WATCHERS* magazine now has Rachel Morris, rachel.morris@weightwatchers.com, as associate editor for fitness and psychology…

THIS OLD HOUSE* snagged Amy Roberts, amy_roberts@thisoldhouse.com, as editor for the Home Solutions section…

FORBES* will debut a redesigned FORBESLIFE* magazine, which now will be sold on newsstands in New York, Los Angeles and Las Vegas, as well as editions for iPad and e-readers.  Until now, the luxe publication was available only to subscribers…

CANADIAN HOUSE & HOME* brought in new food editor Eric Velland, evelland@hhmedia.com and @ericvelland…

RACER magazine has been acquired by the original founders at Racer Media & Marketing Inc, from Haymarket Media Inc.  Editor-in-Chief Lawrence Foster will stay on.  Contact president and CEO Paul Pfanner, ppfanner@racer.com for information…

PITCHFORK will add Laura Snapes, laura@pitchfork.com and @laurasnapes, as a London-based associate editor…

MASS HIGH TECH added associate editor Don Seiffert, dseiffert@masshightech.com…

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SoCal fashion and style in a new glossy

THE LOS ANGELES FASHION MAGAZINE released the first print edition on March 15, after unveiling the companion website in October of 2011.

The inaugural glossy issue features spring fashion collections by Los Angeles designers, apparel news and interviews with celebrities.

Two more issues are planned for 2012.  The founder and interim editor-in-chief is Csaba Fikker, csabafikker@thelafashion.com.  For more information, or to purchase the magazine, visit the website at http://thelosangelesfashion.com.

Two Competitive Stamford Magazines Announced on the Same Day

Stamford from CanaidenSTAMFORD magazine, a monthly, is launching in July.  STAMFORD magazine, a bimonthly, is set to launch October 15.

Stamford from MofflyBesides the situation being confusing, the two magazines are setting up a, sort of, digital-versus-print battle.

The first “Stamford” is launched by Stamford-based Canaiden LLC and will be available for purchase through the on-demand publishing service MagCloud.  The second “Stamford” will be launched by Westport-based Moffly Media and is planned as a regular print title.

magcloud.com logoMagCloud enables anyone to publish their own magazines.  All you have to do is upload a PDF and the company takes care of the rest, including printing, mailing, subscription management, etc. Besides the design of the magazine, there are no upfront costs.  When a customer orders, MagCloud charges 20¢ per page plus shipping, so that a 20-page magazine would be $4.00 plus shipping.  The magazine owner sets the retail price and pockets all proceeds above MagCloud’s base price.  In addition, the magazines are printed using HP Indigo technology, so every issue is custom-printed when it’s ordered.  Printing on demand of course means no big print runs, which means no pre-publishing expense and no unsold copies to be trucked back to the distributor and shredded.  Magazines are printed on full color 80lb paper with saddle-stitched covers.

We’ll check back on these two magazines after the second one has launched.