Marketing good health in a new custom magazine

FRESH JUICE, a new custom publication produced for Canadian food retailer Loblaws, launched in early April.

Published six times per year, the magazine features articles on healthy living, wellness, relationships, food and fitness, as well as recipes.

Partner TC Media published 425,000 copies, with 325,000 of those mailed directly to preferred Loblaw customers, and the remainder sold on newsstands across Canada.  No editorial contact information for the magazine is available at this time.  Find the website at www.freshjuice.ca.

A new trade magazine targets top pharmaceutical execs

NEW PHARMA MAGAZINE, a publication for top level executives in the pharmaceutical industry, launched on March 14.

The new magazine aims to provide thought-provoking articles on various sectors of the pharmaceutical industry, including those for generic, over-the-counter, biosimilar and animal health.  There also will be a focus on emerging markets and on long-term strategies within the industry.

With a controlled circulation of 10,000, New Pharma will be distributed to industry decision makers and influencers.  Founding editor and publisher Asa Cox is leading the publication.  Those interested in contributing should email contributors@newpharmamag.com.  Find the website at www.newpharmamag.com.

For connoisseurs who enjoy pairing cigars with fine spirits, a new print mag

CIGAR & SPIRITS MAGAZINE made its print debut the first weekend in March, hitting newsstands nationwide.

The new bimonthly targets connoisseurs, who appreciate the unique interplay between cigars and spirits, and the ways in which they complement one another.  Articles also feature related lifestyle topics, ranging from fine cuisine to high fashion.

The editor-in-chief is Jon Shakill, jon@clubcst.com.  For editorial submissions email editorial assistant Audrey Abbott, Audrey@cigarandspirits.com.  To view the magazine or for additional information, visit the website at www.cigarandspirits.com.

Real Simple Adds New Content for Both Writers and PR Professionals

Real Simple magazineREAL SIMPLE, a magazine that provides inspiration for simplifying every aspect of a busy woman’s life, will be relaunching with the November issue.

“Over the past ten years, our readers’ lives have evolved dramatically, and Real Simple is evolving with them,” said the magazine’s Managing Editor Kristin van Ogtrop.  “When Real Simple launched a decade ago, a woman’s life didn’t include Blackberries, iPhones or blogs.”

Fourteen new editorial sections have been added, including:

“Trends Worth Trying” opens the magazine with six pages of fashion, beauty, and home handpicked by the editors; “15 Minutes and You’re Done”, a new fitness section, shows readers how to focus on one specific area a month and shape it up fast.  This month’s spotlight: Abs; “10 (Fabulous) Ways to Cook…” features easy, delicious, and fast recipes using one staple ingredient.  The expanded food section now offers dozens more recipes, as well as easy mealtime solutions and entertaining shortcuts.  This month’s ingredient: Turkey leftovers.

Also, “Beauty” offers affordable options with time-saving techniques; “Health” provides up-to-the-minute information that is easy to absorb; “Fashion” that is on trend yet personalized for every body type; “Home” features attainable style that is clean and accessible; and “Money” offers helpful savings advice with know-how tips on how to save and when to splurge.

The redesigned magazine will be on newsstands October 19th.