Wednesday News Round-Up for April 25th

It’s either feast or famine at The Horse.  No news one week followed by an avalanche of news the next.  So dive right in and get the good, the bad and the OMG-you’ve-got-to-be-kidding.  All titles with an asterisk* are included in our Wooden Horse Database.

LADIES HOME JOURNAL* and BETTER HOMES & GARDENS* publisher Meredith Corp will eliminate another 80 jobs, affecting all titles in the company’s stable.  Meredith’s year-over-year revenues declined 9% in the first quarter of 2012…

ESSENCE* magazine removed managing editor Michael Bullerdick after it was discovered that he had been posting right-wing news, opinion pieces and derogatory caricatures, some with racial overtones, on his Facebook page.  Bullerdick has been transferred to Time Inc’s book division, and no replacement has been named for his previous position.  As a magazine targeting African-American women, Essence created a stir last year when it named Bullerdick, a white male, as a top editor…

ESSENCE* publisher Time Inc is now working with its top editors to develop a social media policy for employees.  The move comes in the wake of publicity about the Bullerdick incident at Essence…

SALON.COM* unveiled a redesign, comparing the new look to “red lipstick and a simple black dress.”  More changes arrive next month with the debut of Salon Studio, which will include original video series, music shows and art galleries…

INDIANAPOLIS WOMAN* has been sold by Weiss Communications Inc to an anonymous private investment group, and the entire staff of 14 was let go.  The May issue of the magazine, which has a circulation of 45,000, is the last one to be released under the current publisher.  The investment group hopes to find a buyer…

Daniel Salem, former Conde Nast International chairman from the 1960s to 1991, has died outside of London at the age of 87.  He began at Conde Nast in the 1950s, after fleeing the Nazis in France as a young man, and was credited as the architect of Conde Nast’s international success…

LUCKY* brought in Dabee Kaye, dabee_kaye@condenast.com, as eecutive beauty director…

THE HUFFINGTON POST* snapped up Kate Palmer, kate.palmer@huffingtonpost.com and @katepalms, as national editor…

PREVENTION* welcomed Hannah Woit, hannah.woit@rodale.com and @hannahwoit, as an editorial assistant…

JEZEBEL* managing editor Kate Abney stepped down…

LATINA* brought in new online editor Samantha Leal, samantha.leal@latina.com and @samanthajoleal…

SKIING* magazine said goodbye to digital editor Heather Hansman…

SKIING* magazine named Gavin Gibson, gavin.gibson@bonniercorp.com, as the new digital editor,…

POWDER* magazine snagged Heather Hansman, heather.hansman@sorc.com and @hhansman, as the new online editor…

CHICAGO MAGAZINE* bid farewell to senior editor Nora O’Donnell.  No replacement has been named…

PLAYSTATION: THE OFFICIAL MAGAZINE hire Mikel Reparaz, mreparaz@futureus.com and @wikiparaz, as executive editor…

NATURAL FOOD MERCHANDISER named cristine Kapperman, ckapperman@newhope.com and @KappermanC, as managing editor…

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Can’t magazines do any better?

Where is the creativity?

Pinterest is the hottest social media right now, driving more traffic to websites than even Twitter.  So, after starting our own first board of…what else? magazine covers…we thought we’d look around for inspiration for additional boards.

First we had a ball checking out tons of funny, crazy, beautiful, far-out, sweet, disturbing boards (careful, this site is addictive.)  After losing a couple of hours, we – naturally – turned to the magazines for inspiration.

And…that’s where the fun stopped.

While we didn’t think that the big titles would break away totally from their brand images, we thought that with all the talent they have for hire, they would surprise and delight us.

Nope.

SHAPE* admonishes us to use Pinterest in healthy ways: For example, display your life goals on “vision boards” and create a “gratitude board.”  Its own 29 boards, almost all healthy, seem to do nothing but nag: Healthy Breakfast Recipes, Lower-body Workouts, and Get Fit in 2012.  Most interesting/unexpected board – or at least the cutest: How Puppies Improve Your Health (let’s just hope they get their html under control soon.)

COOKING LIGHT* is clinging close to its editorial brand: Comfort Food, Super Sandwiches, Easter Recipes and Menus.  Most interesting/unexpected board: Blogs We Love (but food blogs, of course.)

PARENTING’s* boards included Stunning Nurseries and Kids Rooms, Most Fashionable Kids, and Halloween Treats and Eats.  Most interesting/unexpected board: Fun with Science was the best we could find.

Even THE NEW YORKER* didn’t dare to divert from its brand; there were carefully selected covers of course, and – what else? – the famous New Yorker cartoons.

TIME*, the newsweekly, is clearly panicking that you won’t remember its name, so it plasters it everywhere, including in all the board titles.  It gets a little repetitious.

Inexplicably, the most photogenic of all the major magazines – except perhaps LIFE – NATIONAL GEOGRAPHIC*, does not even have a Pinterest board.  And neither does Life, as far as we can tell.

Desperate to find something exciting, we checked boards from non-magazine media but they also stayed pretty close to the brand: For example, The Weather Channel’s Recipes board featured winter or spring cuisine.  The Today Show had some fun memories in Anchor Antics, but in general, no media strayed too far from the company line.

Is that what we want?